AI-Powered Behavioral Economics in Geriatric Cardiology: Nudging Heart-Healthy Decisions for Aging Populations

Title : AI-Powered Behavioral Economics in Geriatric Cardiology: Nudging Heart-Healthy Decisions for Aging Populations

Abstract:

As global populations age, geriatric cardiology faces the dual challenge of managing complex cardiovascular conditions while addressing behavioral barriers to adherence and prevention. This presentation explores the transformative role of Artificial Intelligence (AI) in integrating behavioral economics principles into geriatric heart care. By leveraging AI-driven predictive analytics, personalized nudges, and real-time digital interventions, clinicians can effectively influence patient decision-making to improve medication adherence, lifestyle modifications, and engagement with preventive strategies. Drawing on insights from behavioral health and economics, the talk will highlight AI applications such as machine learning models for risk stratification in elderly patients, chatbots delivering tailored behavioral prompts, and wearable-integrated systems that apply choice architecture to promote sustained heart-healthy behaviors. Case studies and emerging evidence demonstrate how these AI-enhanced approaches reduce readmission rates, enhance quality of life, and optimize resource allocation in cardiovascular care for older adults. The discussion will also address ethical considerations, implementation barriers, and future directions for scaling AI-behavioral interventions in hybrid clinical settings. Attendees will gain actionable insights into harnessing AI to bridge the gap between clinical knowledge and human behavior in geriatric cardiology.

Keywords: 
Geriatric Cardiology, Artificial Intelligence, Behavioral Economics, Behavioral Health, Cardiovascular Prevention, Personalized Nudges, Aging Population, Digital Health Interventions, Patient Adherence, Heart Failure Management

Biography:

Dr Iris is a behavioural economist, FHEA-accredited Senior Lecturer, and public intellectual with a PhD in Behavioural Health Economics (Magna cum Laude) and an MSc in Health Economics and Management (First Class). She has held senior teaching and research positions at the University of Greenwich, University of East London, Brunel University, University of Roehampton, Frederick University Cyprus, Regent College London (University of Greater Manchester), and the Institute for Study Abroad (IFSA) London. She is also an Academic Board Member of LabHEM at the University of Piraeus. The author of 22 books and over 80 peer-reviewed articles published through Springer and IGI Global, and Chief Editor of the Journal of Politics and Ethics in New Technologies and AI. An Advisory Council Member of the Harvard Business Review, Member of BIC, the UK All-Party Parliamentary Group on Artificial Intelligence, and keynote speaker at over 400 global forums including the United Nations, influencing health policy across more than 30 countries